The bottom line is that att at one point used the unlimited plan as a positive for their company. They made money off of unlimited customers more expensive monthly fee. Now that times have changed and they didn't have the foresight to see that they would lose money in the future, they are trying to "take their ball and go home" because they aren't getting their way anymore. The money they are "losing" by honoring unlimited plans is not really money that they are losing. They are actually now earning the money they were taking before high data use was necessary. If they didn't throttle data speeds on unlimited plans when it was the most expensive choice, they shouldn't be throttling it now. The FCC obviously agrees with that[Edited to comply with Guidelines]. Att should just realize that they either made more money than they were supposed to early on, or that a business decision to offer unlimited data was a poor decision. Throttling speeds is acting like the daddy that says, "because I said so." Except a good business doesn't treat people that way.
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